by Estevan B. | Jan 3, 2017 | 2017, 2018, Article, Education, Highlight, Non-Profit Development, Public Relations |
Editor’s Note: Early into 2017 Phoenix, public radio went through major programming changes. As acting Ombudsman and sole Public Relations and Communications representative, it was my duty to respond to the barrage of inquires with something that could be said...
by Estevan B. | Jul 20, 2015 | 2015, Article, Highlight, Public Relations |
Aiming marketing efforts directly at your target audience is your strongest bet—this can be supplemented with working with specific social media influencers. Social Media Influencers are people, and online personas, which are trusted sources with their pre-built fan...
by Estevan B. | Jul 20, 2014 | 2014, Article, Highlight, Public Relations |
Getting value out of your PR campaigns is tricky. You’ve worked tirelessly to get as much attention as possible. Maybe you’ve created a few articles or blog posts, even been included in an external article or two, but how do you turn this attention into an even...
by Estevan B. | Jul 20, 2014 | 2014, Article, Highlight, Public Relations |
Thousands of press releases are sent out daily, every brand has something new to say and believe it’s the next best thing, trying desperately to get the attention of anyone out there blogging or writing about their respective industries. Press releases are an amazing...
by Estevan B. | Apr 19, 2014 | 2014, Concert, Review |
Last night’s show at the Marquee Theatre was yet another amazing performance put on by Stateside Presents—in the middle of an unbelievable run of concerts currently making their way through our lovely state. Returning to the Valley for the third time in almost as many...
