Brand Development

• Brand Consistency
• Brand Strategy
• Brand Execution

Strategy

Through identifying a brand’s truth a competitive advantage can be built, developing strong and effective strategy will build a brand’s right to succeed over time. I work closely with you, your and audience to analyze your brand—stripping away the complexity to identify actionable market and consumer insight. Driving brand success and pinpointing the fundamental truths that make up your brand’s core are key elements at creating successful strategy. Through evaluating your current marketing channels, and weighing them against your businesses goals, I leverage this information in creating an effective Brand Strategy.

Brand Insights

Through intensive analysis and discovery I can help you find and develop meaningful insights on your website and channel that will help springboard new original thinking, and help inspire the next big steps of the brand. Analyzing comprehensive metric information on your brand’s sites and channels will help reveal the effective marketing techniques which have shown your brand success, while at the same time show you the best times to try and engage with your audience. When you’re able to maximize your efforts you’ll begin maximizing your ROI.

Ideation

Helping you create new and engaging material isn’t as hard as you may think; after we’ve learned who your audience is, and how the engage with your brand, coming up with content that speaks to them is an easier task than not. Keeping things fresh and innovator is a difficult task for most every company, and that’s often due to the fact that brands have narrow goals, if they have goals at all—the process that I help take you through will keep the idea machine churning constantly providing you with a continuous roadmap for your brand’s success.

Conceptualization

Once you have an idea you have to start thinking about how to put it into to play. This can be a daunting task. Fortunately coming up with the idea is the hard part, conceptualizing its creation to fruition is more about energy and initiative then it is control and expensive campaigns.

Positioning

I’ll help you take all the hard work you’ve put in from the development stage to the conceptualization stage and ensure that you’re positioned for success. Using strong narrative storytelling, semiotics, and strong marketing design, I’ll help you create a compelling Brand that appeals to your target audience.