Metrics & Analytics

Data is the core of any strong business or organization. Precise analysis allow you to make clear and concise decisions about how to effectively maximize your efforts, ensuring that you’re receiving the best return on investments out of your systems and work-time.

Every service, product, and industry is different, as are their target audiences; developing your own ways of tracking specific analytics for your business is an easier task than not. Learning a few key areas will go a long way in monitoring your online performance, and if nothing else will help you evaluate any of analytic/insight reports you may be handed in the future.

Metrics

Metrics are produced through tangible data, often from in-house sources, such as internal tracking systems, or on page metric trackers. These numbers are focused on continuing the collecting, tracking and presenting numerous collections of desired data, (i.e., site visits, social shares, e-mail response rate etc.) These data sets are very useful, however they are primarily focused on delivering basic insights.

Analytics

Analytics are the strategic side of the coin. Evaluating past and present data, analytics can give powerful insights and predictions into how a specific strategy or action will influence a business. Using both tangible and intangible information data is collected through a wide range of systems and specific software. Analytics use both internal and external sources giving a stronger outside perspective on your specific business.